Customer segmentation is the powerful tool for:
- sales to increase sales from existing customers,
- sales to acquire new customers,
- customer service and care
- many others.
Not all customers are the same, dividing customers in segments will improve your business efficiency, identify actionable insights for customers that are similar from business point of view.
BellaDati Advanced Analytics/ Platform will help you to segment customers to set up efficient marketing strategy to define for each customer segment to bundle the offer, at the right price, on the right place, with the right message. This message will be a function of what the customer needs but also their social demographics. You can take as many variables as long as the data is available and is relevant.